Communication in Transformation
Digital media have shaped my professional environment for over two decades — and to this day they continue to change the ways companies communicate with customers, partners, and employees. From the early days of web design to global social media strategies, my career has been a journey through the world of digital communication.
The Beginning:
Web Design and Digital Pioneer Work
At the end of the 1990s, the digital world was still in its infancy. Websites were static, social media was unknown, and companies were experimenting with their first online presences. It was during this time at 7 Layers AG that I began my career as webmaster & graphic designer. There, I was responsible for creating and relaunching company websites, introduced search engine optimization and Google Analytics, and designed international trade show appearances in Europe, North America, and Asia.
This phase formed my perspective on the connection between technology, design, and communication.
Growth through Digital Communication
From 2010 onward, I continued my career at the ALSO Holding — an internationally operating technology corporation. Initially, my focus was on web design and social media; later, as Head of Digital Press, I took over responsibility for the company’s digital corporate communications and investor relations.
In that role I was able to demonstrate just how strongly digital media can shape a company’s perception: for example, the company’s LinkedIn channel grew from about 1,000 to over 48,000 followers — a testament to the power of consistent and goal‐oriented digital communication.
Digital Media as a Strategic Success Factor
Over more than 20 years, I have experienced how digital media have evolved from a marginal topic into a central success factor. Today, the quality of digital communication determines how a company is perceived — whether by investors, customers, or employees. Particularly, the integration of social media, corporate identity (CI/CD), employer branding, and HR communication shows how versatile the use of digital media can be.
They are no longer just marketing tools, but an integral part of modern corporate strategy.
Looking Ahead
The development remains exciting: artificial intelligence, automation, and new platforms are rapidly changing the digital media landscape. For companies, this means constantly questioning and adapting their communication strategies. For me personally, it is motivating to try new paths and actively help shape digital innovations.
The next step in my career is intended to lead me into a new professional challenge ⎯ whether in Germany, Austria, or even in Hungary. Although I do not yet speak Hungarian, I am highly motivated to quickly learn, and also to develop linguistically. I look forward to contributing my experience from over two decades in the technology and communications sectors to a forward‐looking company, and to actively driving digital transformation there.