The same message doesn’t take up the same space in every language.

My portfolio gives languages the space they need. My original German text is the starting point. Its content and message are preserved in every translation — wording, text length and line breaks change. I don’t speak all the languages offered here. With this selection, I want to show how the same message takes up different amounts of space in different languages.

Strategy. Structure. Communication.

Communication for complex structures.

Strategic communication, digital brand management and communication architectures for companies with an international reach.

I am currently exploring a new professional direction and looking for a role in which I can make communication clear, consistent and manageable — internally, externally and across national borders.

Profile

Clear communication begins with structure.

Communication achieves impact not through messages alone, but through order, responsibility and the ability to connect. I work at the intersection of corporate communication, digital brand management and public perception — where complexity calls for direction.

My focus is on companies and organisations that need to bring together international structures, diverse stakeholders and demanding requirements for consistency, manageability and credibility.

Focus areas

Four fields, one shared standard.

Corporate & Executive Communication

Communication for companies and executives within demanding, often multilayered structures.

Digital Brand & Platform Strategy

Digital brand management, channel architecture and the development of scalable platform frameworks.

International Communication Architecture

Harmonising websites, brand structures and communication structures across countries and business units.

Public & Institutional Communication

Communication in public, institutional and socially sensitive contexts.

Experience

Responsibility with measurable impact.

My professional background combines hands-on digital communication with strategic direction. International reach, robust communication processes and consistent brand management have been central to this work.

ALSO Group Head of Digital Press 2010–2022

Digital communication at group level.

  • Work focused on Europe as a whole.
  • Built a global LinkedIn channel from 1,000 to more than 48,000 followers.
  • Directed and scaled digital communication across the group.
  • More than ten years working in communication within a Swiss corporate group whose shares are listed on the SIX Swiss Exchange.
  • Harmonised websites and brand structures internationally.
  • Coordinated press and communication processes at group level.
7 layers AG Web & Digital Communications Lead 1999–2010

Early work in digital branding and the web.

  • Responsibilities spanning North America, Europe and Asia.
  • Developed and relaunched international web platforms.
  • Early implementation of SEO, search engine advertising, Google Ads and analytics.
  • International trade fair and brand communication.
  • Digital content and media production.
Public role

Professional experience and civic involvement.

Alongside my professional experience, I am involved in public and civic life. This includes serving as a lay judge at Erfurt Regional Court since 2024 and contributing my personal experiences as an eyewitness to civic education in Erfurt.

Communication must be more than visible: it must be sound, understandable and responsible.

Mario V.W.B.R. Obst sharing his personal memories at a civic education event in Erfurt
During my voluntary educational work at the Andreasstraße Memorial and Education Centre in Erfurt. More about the memorial: andreasstrasse.de
Contact

Communication needs clarity to have an impact.

I welcome conversations about a new professional challenge in Germany, Austria or Switzerland, with a particular interest in Switzerland. Based in Erfurt, I am professionally mobile within this region and open to the right location.

hello@marioobst.com